Whether your Mac has Retina display or not, is 12” or 13”, or weighs under 1kg or just over, you’re using a device that has millions of loyal fans around the world, and a creative and innovative history that started in 1984, when the first Mac was introduced. It was probably the most anticipated personal computer release ever, and its evolution over the last 32 years has resulted in devices that are fast, slick, powerful and beautiful.

They say th [...]


No matter which Mac you choose, you’re getting a computer that features the latest technology and lets you do amazing things straight out of the box. 

Free creativity and productivity apps

Free apps to write, analyse data, present your work in engaging ways, help you collaborate and produce amazing projects.


El Capitan

Build on our most advanced desktop op [...]

Apple has a reputation for being the “creative company”, with products that inspire, fuel and support creativity. Go into any creative agency or ask any photographer, art director or designer and chances are they’ll be using a Mac. We’ve even heard stories of designers being turned down for jobs if they don’t use a Mac, while others feel they won’t be taken seriously with anything other than a Mac.

Why is Mac so loved by creatives? Aside from their beautiful design (and let’s be honest, ma [...]

When you use an Apple device, you’re able to do amazing things. Now, when you use a Mac and an iPhone together, you’re able to do even more amazing and intuitive things. Their operating systems, El Capitan and iOS 9 enable new features that let your devices work together smartly so that you can work, play, communicate and manage everything on your devices better.

Here’s what you do with this perfect match:

Answer and make calls on your Mac
Wh [...]