Apple Watch. For the fashion conscious

Smart watches don’t often go in the same sentence as “style”, “fashion” and “accessorise”, but Apple Watch is runway-ready, and the latest fashion darling of the tech and watch world.

Apple Watch is like that little black dress that every wardrobe needs - it’s elegant, functional, fit for any occasion, and can be dressed up or down.

Reasons why you’ll love Apple Watch:

  • There’s a huge range to choose from. For starters, you can select from Sport or Watch (or Edition if price is no object). From there, you can choose the colour of your face, or as Apple calls it, “Case”. There’s stainless steel, rose gold, space grey, gold, black, silver, plus enough straps to match probably all the shoes in your cupboard. Dress your watch up or down with sports, aluminium, nylon or Hermes-style straps. Though it’s so hard to choose, our favourite watch combinations include Gold Aluminium Case with Antique White Sport Band, Stainless Steel Case with Soft Pink Modern Buckle, and Silver Aluminium Case with Pink Woven Nylon.
  • You can also personalise the watch face using different colours and templates, or be a trendsetter and design your own one.
  • Aside from aesthetics, Apple Watch has superb functional features. Receive calls and messages, send quick voice messages to other Apple Watch users, and use some of your favourite apps such as Uber, Maps, Shazam, Weather and many banking options straight from your watch. You can also get notifications for all your calendar entries, as well as access Instagram and photo galleries. If you’ve written a list or anything on the Notes app from your iPhone or Mac, you can also access it on your watch via iCloud.
  • Want to know what the weather is, or where to find the closest H&M? Just ask Siri, using the  watch’s microphone.

Apple Watch is available from iStore, the home of everything Apple in Africa. iStore not only offers the authentic Apple experience, but exclusive services such as in-store complimentary training, and technical support. You can also go into any store and try on an Apple Watch to see what suits your mood and style the most, with no obligation to buy. 


iStore also has a huge range of accessories, for Apple Watch and more.

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