TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognising that apps are the future of television. Tastemade,1 Qello Concerts, MLB.TV Premium,2 YouTube — apps are quickly becoming how we watch today. The new Apple TV is built around this vision — with a new operating system called tvOS and innovative ways to connect with your screen. This is the new Apple TV. This is where television is headed.
It's all about apps.
Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps such as Tastemade, Qello Concerts and MLB.TV Premium to watch programmes. And that’s exactly where TV in the living room is heading. Apps have liberated television. They allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.
All the entertainment your TV can handle.
iTunes films and YouTube. Qello Concerts and Tastemade. Live sport3 and news. And so much more. If it’s worth watching, there’s definitely an app for that.
Games and more
Games and apps on TV. It's going to be huge.
The App Store is coming to your TV. You can expect big, exciting games. Imagine apps that turn your living room into a fitness studio or a classroom. Or multiperson experiences that redefine family games night. It’s exciting to imagine where developers will take this.
The television finally gets some technology love.
With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it’s time our big screens share in that technology and get an equally innovative experience. With the new Apple TV and tvOS, a redesigned interface and the Apple TV Remote with Touch surface, there’s never been a better time to be a TV.
A TV experience you've never experienced.
Your TV screen is all the way across the room. That’s why the experience of using Apple TV is designed to let you feel like you’re interacting directly with your TV, not separated from it.
Apple TV Remote with Touch
So long endless button pushing. Hello swipe.
Touch forever changed how we interact with our phones. Now it comes to the remote. Use your thumb on the Touch surface of the new Apple TV Remote to scroll, select and navigate your TV screen effortlessly.
The new Apple TV
A completely new experience for your television: the Apple TV Remote with Touch surface, and apps and games in your living room.